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Missing In Action: Why Is Advertising Ignoring Adults Over The Age of 50?

Fast Company hit the nail on the head recently when it published a piece entitled, “Why is marketing to seniors so terrible?” It’s a battle cry we at YouAreUNTLD have been spearheading since our launch 18 months ago. We believe that society’s stereotypes about getting...

Does Your Unique Biological Blueprint Hold the Secret to a Longer Life?

When car manuals were still issued in print, we all had a slightly better idea of how our vehicles worked. At the very least, we had information readily available so we could understand what the light on the dash was telling us. Now imagine...

New Guidelines Introduced To Help Those Living With Dementia Reduce Their Risk Of Becoming Lost

In Canada, more 750,000 people live with dementia. An estimated 60 per cent will go missing at least once, according to the Alzheimer Society of Toronto. “Watch the news and you’ll hear about another older adult with dementia who has gone missing,” says Noelannah...

Calling All Startups: AGE-WELL Challenges Aging And Technology Innovators To Compete For $15,000

AGE-WELL is launching its annual National Impact Challenge – with a twist. This year’s competition focuses on Canadian startups whose technologies or services can improve quality of life for older adults or their caregivers. The AGE-WELL National Impact Challenge: Startup Edition will recognize top start-ups...

What’s the Plan? For LGBTQ Canadians, Financial Planning Has Different Wrinkles

Yes, I’m that guy. The one who Googles things like “how to catch up on your savings” and “gay retirement”—then stews about it for the rest of the day. My partner is the opposite, a saver since birth, always quizzing me on how my...

Fight Back Against Phone Fraud By Blocking Robocalls And Scammers With New Technology

Remember when answering the phone was a pleasure? When you looked forward to finding out who was on the line? These days, it feels like a game of Russian roulette. Will it be your favourite sister? An old friend? Someone wanting to clean your...

What Happens When Mom Or Dad Moves In With Their Adult Child And Partner

Are you thinking of having an elderly parent move in with you and your partner? If so, Carol Bradley Bursack has some advice. I spoke to the veteran caregiver, columnist and the author of Minding Our Elders: Caregivers Share Their Personal Stories by phone from her...

Coping With The Challenges Of Adult Children Taking Care Of Aging Parents

My father spent the last years of his life in a long-term care residence, suffering from dementia. My brother was his primary caregiver, which means he took greater responsibility for our father’s day-to-day care. I was involved more as a manager of social support....

Be Part Of History on May 5! Help Set A World Record For The Most Osteoporosis Screenings In 24 Hours

Osteoporosis is often called ‘the silent disease’ because bone loss can’t be seen or felt. It’s time to raise awareness and break the silence around this important issue. That will happen on Sunday, May 5, when we’ll make some noise and loudly cheer on Amgen...

CAMH Expands Treatment Model for Alzheimer’s Agitation

More than 80 percent of people with Alzheimer’s disease experience agitation or show aggression. These common symptoms are the main reasons why people with Alzheimer’s disease end up in emergency rooms, are hospitalized and have to move from their homes to long-term care facilities. A...