Friday, June 14, 2024

Retailers Are Tailoring Their Offerings to Older Adults

More retailers are adapting what they sell to serve the aging population. At home improvement big-box chain Lowe’s, it took CEO Marvin Ellison, helping to retrofit his father’s home so he could age in place. Discovering how difficult it was, now two years later, Ellison expanded Lowe’s offerings to include items for older adults, such as wheelchair ramps, walk-in tubs and shower grab bars.

The initiative is in partnership with AARP and is called Livable Home, which has a website with articles and videos about universal design. AARP will also train Lowe’s employees. They will wear badges identifying them as employees who can help customers looking for age-friendly products, as reported by

Boomers are the second largest demographic in the U.S., and more retailers are realizing the immense size of the longevity economy. For more about other retailers doing more to cater to boomers, and to learn what a retail analyst thinks about Lowe’s changes, check out the full article at

Read more:

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