Tuesday, May 21, 2024

Tuesday February 26th, 2019, 8:00am – 6:00pm
Malaparte, TIFF Bell Lightbox
6th floor, 350 King Street West, Toronto

UNLTD Live, presented by YouAreUNLTD

Connecting Your Business to the Most Valuable Demographic in History

This one-day event brings together the YouAreUNLTD community to share thought leadership and best practices designed to help you and your organization capitalize on the immense opportunities presented by the new aging consumer!

This exclusive event is for business leaders who want to grow their businesses by tapping into the richest demographic in history: Canada’s powerful aging population. This is a new generation of consumers: Their mindset is different, their needs are different and their desires are different. They want to age vibrantly on their terms and are looking for products and services to make it happen. At UNLTD Live you will hear from speakers and panelists who understand the potential of this influential demographic, gain insights into what makes them tick and take away applicable strategies and ideas to connect with this consumer group to bolster your organization’s success!

Register Here


UNLTD Live brings together an inspired lineup of speakers, business strategists and influencers who know what it means to live “UNLTD.” 

8:00am: Breakfast and Networking

9:00am: Welcome to UNLTD Live!

Christine Nielsen, Contrast Coaching & Consulting

9:10am: Living Life Lim(b)itless!

Unstoppable Tracy Schmitt, Motivational Speaker, Best-Selling Author and Decorated Athlete

Tracy Schmitt – Unstoppable Tracy – knows a thing or two about perseverance. The award-winning business leader, world traveller, decorated athlete, humanitarian and best-selling author is a celebrated speaker who motivates audiences around the world to embrace life and see opportunity. She’s also a four-way amputee who shares her story to push others beyond their limitation zones. The winner of the 2017 Robert W. Jackson Award [founder of the Canadian Paralympics], 2017 Ontario Premier Awards, 2017 C-SASIL Lifetime Achievement Award and a 2018 Women of Essence Global Award Nominee, Schmitt shares her memorable story and insights to inspire others to open their minds and overcome obstacles.

9:55am: The Psychology of Aging – Why Aging Isn’t Sexy (Yet)

Christine Nielsen, Contrast Coaching & Consulting

With more than 20 years of experience transforming and driving businesses worldwide, Christine Nielsen is a master coach and an expert at helping organizations and individuals achieve greater levels of performance and success. She is founder and CEO of Contrast Coaching and Consulting, which has offices around the globe. Her expertise and insights in the field of transformation help organizations tap into exciting opportunities to drive cultural change, increase performance and deliver sustainable business results.

10:25am: Break and Networking

10:45am: Aging is a Powerful Market Driver

Cass Enright, Managing Director, Digital, YouAreUNLTD, and Jeff Weiss, President & CEO, Age of Majority

The aging Canadian population controls the majority of net worth and consumer spending in the country, positioning them to become one of the greatest business disruptors of our time. This generation knows what they want and they have the financial wherewithal to attain their goals. Compared to other consumer segments, the over-50 crowd indexes higher in spending, whether it’s the cars they buy, the trips they take or even the amount they imbibe. So why aren’t businesses investing in products, services and marketing efforts designed to target this valuable demographic? It’s time for a change. Discover the important data behind this influential consumer segment and learn how your business can benefit.

11:45am: A Competitive Advantage: Building a Global Business Around Older Adults

Michael Tamblyn, President and CEO, Rakuten Kobo

As President & CEO of Rakuten Kobo, Michael Tamblyn understands the power of tapping in to “sophisticated consumers” to shape technology and success. Driving growth, profitability and international expansion in a fiercely competitive market, Tamblyn combines a passion for reading with a deep focus on the hardware and software experiences that can make a customer’s reading life better. He has been a part of Rakuten Kobo’s executive team since its inception in 2009, and previously held the role of Chief Content Officer. Prior to joining Kobo, he co-founded Canada’s first online bookstore, Bookshelf.ca, which was purchased in 1998 to create Indigo.ca, where he served as VP of Online Operations. A passionate and engaging presenter, Tamblyn speaks internationally on digital media, publishing, mobile technology and engaging your best customers to help optimize the customer experience.

12:30pm: Lunch and Networking

1:15pm: Act Your Age Panel with ACTRA Toronto

Moderated by Cass Enright, YouAreUNLTD

ACTRA Panelists: Art Hindle, Pam Hyatt, and Joan Gregson

While it’s also important to target the new aging consumer from a business perspective, it’s also critical to show them as well. In this exclusive panel featuring members of ACTRA Toronto’s Act Your Age committee, real-life actors will discuss how perceptions of aging performers are changing and why older actors don’t act old anymore.

1:55pm: Global Perspectives on Aging & Technology – What Canada Needs to Do to Compete

Dr. Alex Mihailidis, Principal Investigator and a Joint Scientific Director of AGE-WELL

An internationally recognized researcher in the field of technology and aging, Dr. Alex Mihailidis is Principal Investigator and a joint Scientific Director of AGE-WELL, a federally funded Network of Centres of Excellence that is harnessing the power of new technologies to benefit older adults and caregivers. The pan-Canadian network brings together researchers, industry, non-profits, government, care providers and end-users to develop solutions – from socially-assistive robots to smart wheelchairs and games to detect and treat cognitive decline – for healthy aging. He is also a professor at the University of Toronto and holder of the Barbara G. Stymiest Chair in Rehabilitation Technology Research at the Toronto Rehabilitation Institute ‒ University Health Network.

2:35pm: Break & AGE-WELL Expo

Meet the Canadian entrepreneurs and innovators who are creating products and services for an aging population

  • Adrenalease Founder and President Noureddin Chahrour
  • Steadiwear Co-founder Mark Elias, CEO, and Emile Maamary, CFO
  • Famli.net Director of Field Operations Maimu Molder
  • AGE-WELL Business Development and Industry Relations Manager Michael Chrostowsk
  • Braze Mobility Co-Founder and CEO Dr. Pooja Viswanathan and Customer Support and Sales Lead Madeleine Rawling

3:05pm: The New Caregiver and The Untold Story

Chris Wynn, Creative Director, and Ron Beleno, Caregiver Advisor

Co-director Christopher Wynn

About Chris: A filmmaker, editor and producer, Chris Wynn moved to Montreal in 2002 to help care for his father, who was diagnosed with Alzheimer’s at age 57, and began documenting the last six years of his father’s life. In his late 20s at the time, Wynn turned his work into a documentary for TVO called “Forgetful Not Forgotten.” He then travelled across Canada showing the award-winning film and sharing his story. During this time Wynn began to think about a new film that would focus on young caregivers like him. Co-directed by Wynn and Russell Gienapp, “Much Too Young” explores Alzheimer’s from a fresh angle, showing the day-to-day heartaches and surprising joys of four families caring for a parent. The documentary, which screened on TVO and the Knowledge Network, was nominated for a Canadian Screen Award in 2017. Wynn continues to work as a creative director and is a powerful advocate in the Alzheimer’s community. 

About Ron: As a caregiver to his father, who lived with Alzheimer’s for more than 10 years before passing in January 2018, Ron Beleno is an active advocate for the dementia, caregiving, aging, and research communities. He is a high-profile speaker, who shares his personal experiences and offers deep insights about caregiving as we age, ways to use technology for caring, and living safely with dementia, with a specific focus for those at risk of wandering and going missing. He is active with numerous organizations, including AGE-WELL NCECentre for Aging and Brain Health Innovation (CABHI) at Baycrest, City of Toronto’s Seniors StrategySE Health and the Translational Research Program (TRP) at the University of Toronto’s Faculty of Medicine. Follow him at www.twitter.com/rb33canada  

3:45pm: Defying Limits

Dr. Dave Williams, Canadian Astronaut, Physician, CEO, Author and Cancer Survivor

Dr. Dave Williams is one of Canada’s most accomplished astronauts, as well as an aquanaut, jet pilot, ER doctor, scientist, CEO and cancer survivor. The former Director of Space & Life Sciences at NASA has flown to space twice, once on the space shuttle Columbia and once on Endeavor. He has lived and worked on the world’s only undersea research habitat and is the recipient of five honourary degrees, the Order of Canada, and the Order of Ontario. In his memoir, Defying Limits, the 64-year-old shares the events that have defined his life, showing us that whether we’re gravity-defying astronauts or earth-bound terrestrials, we can all live an infinite, fulfilled life with adventure and purpose.

4:45pm: Creating a Movement

Christine Nielsen, Contrast Coaching & Consulting

5:00pm: Cocktails, Meet the Speakers & Book Signing


This is a complimentary, exclusive invitation-only event and we want you to be part of the inner circle. Invitations are non-transferable and space is limited. Please RSVP today so we can save you a seat!

In addition to a fascinating day of learning and discussion, we’ll be providing breakfast and lunch. As well, there will also be a post-event cocktail reception where you can mingle with UNLTD Live speakers and panelists.

Register Here

We look forward to seeing you at UNLTD Live on February 26th!