We are going to change the way society hears about and talks about aging.

Everything needs to be centred around what allows people to thrive.

We have a complete belief in the strength of spirit, science and soul.

We a need to be thoughtful, researched and smart about all issues related to health and caregiving.

We will be true to the realities and challenges of aging.

We are modern, fresh and vibrant.

We will always care about all people!

We will encourage all people – patients and caregivers—healthy or sick – to live as well as possible!