It’s time for this conversation to come of age.

We are going to change the way we talk about about aging and care. We are going to encourage Canadians to live life optimistically, with passion and celebration. We are going to show them that their world, despite the hurdles they may face, has just as many doors waiting to be opened.

Aging

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Care

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People

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Yes, We Dare. Grey Hair Is A Badge of Honour And We Will No...

Choosing grey is sexy and inspiring, no matter your age The hair colour du jour is grey – preferably a silky silver. It was once startling among middle-aged celebrities; think Jamie Lee Curtis’s debut more...

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