Finally. Advertisers Are Taking A More Modern Approach To How It Portrays Older Adults

Advertising is everywhere. Whether we realize it or not, we are bombarded with thousands of brand messages every day – from the logo on our cereal box to TV ads during evening prime time. Most advertising lives within our blind spot, but every now and then something strikes a chord and we sit up and take notice. For decades, ad...

As A Senator And Champion To People Living With Disabilities, Chantal Petitclerc Continues to Inspire

Senator Chantal Petitclerc
Senator Chantal Petitclerc encapsulates what it means to live a life unlimited. At age 13, she lost the use of both her legs following an accident when a heavy barn door fell, fracturing her spine at the L1–T12 vertebrae. “Early in life I had to learn how to take a challenge and turn it into an opportunity.” Petitclerc’s perspective gave her...

Living With A Chronic Health Condition Can Help You Find Resilience And Rewards

I live with a chronic illness, rheumatoid arthritis, but I am not a patient. I am a healthcare consumer. And so are you. “Patient” is derived from a Latin word meaning to suffer. While this meaning applies at times, being defined as such isn’t the way I approach life – and I know others who feel the same. There’s...

Canadian Speech Analyzing Technology Useful For Detecting Alzheimer’s

WinterLight Labs
Although a cure for dementia is many years away, exciting Canadian research has the potential to transform dementia care. YouAreUNLTD caught up with WinterLight Labs president Frank Rudzicz and CEO Liam Kaufman to talk about their groundbreaking tablet-based speech analyzer, which can detect Alzheimer’s disease in its early stages. The technology works by extracting variables from recorded speech snippets...

Expert Jim Danahy On Tackling The Challenges of Meeting The Needs Of The Boomer Pharmacy Customer

Pharmacists know too well the ongoing challenge of bridging the gap between being a clinician and a healthcare provider in a retail setting, where patients see themselves as consumers and have high expectations – not to mention high-levels of skepticism about service and advice. To gain insight into this new type of consumer, pharmacist Rosemarie Patodia spoke to retail and...

Embrace Intimacy And End The Stigma Around Vaginal Dryness, Says Dr. Marla Shapiro

Most women practise a ritualistic skincare regime that involves moisturizing everything from the delicate skin around the eyes to the cracks on the soles of the feet. But what about vaginas? Don’t they deserve a little TLC, too? Now before you roll your eyes and say, “Not another thing to add to my to-do list!” please note this isn’t about...

Vitamins and Minerals Linked to Mental Health, Says University Of Calgary Researcher

In an era when many people look down at their waistlines to assess nutritional health, Dr. Bonnie Kaplan, a researcher at the University of Calgary, is looking up instead. She calls it “nutrition above the neck.” It’s a field of medical study that is seeing rapid growth, thanks to a small group of committed disruptors like herself. They’ve overcome strong...

Difference Maker: Mimi Lowi-Young, Chair, AGE-WELL, Discusses Innovations That Benefit Older Canadians

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Mimi Lowi-Young, Chair, AGE-WELL, appeared as a guest speaker at AGE-WELL's National Conference in Vancouver last year. She discussed some of the innovations and technologies that AGE-WELL has been a part of to help older Canadians. Watch the video for some notable highlights. You can find out more about all the important work AGE-WELL is doing here. More experts and disruptors...

Difference Maker: Watch Michael Tamblyn, CEO, Rakuten Kobo, Explain The Transition to Digital E-Books

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Michael Tamblyn, CEO, Rakuten Kobo, appeared as a guest speaker at AGE-WELL's National Conference in Vancouver last year. He spoke how the transition from analog to digital in e-books are being driven by older adults. Watch the video for some notable highlights. You can find out more about all the important work AGE-WELL is doing here. More experts and disruptors will...

Navigating Grief: How A Victoria Woman Went From Widow To Becoming The Oldest Person to Sail Solo Around the World

On the day she turned 77, Jeanne Socrates spent time maintaining the steering gear of her sailboat, Nereida, a Najad 380, and then soaked in the sunshine on deck, dabbed on some perfume, and settled in with cake and tea to read her birthday messages. It was day 319 of a voyage that had already taken her over 26,693 nautical miles...