Home Aging The New Aging Consumer

The New Aging Consumer

Silver Hair, Don’t Care

Silver Hair, Don't Care
Choosing grey is sexy and inspiring, no matter your age The hair colour du jour is grey – preferably a silky silver. It was once startling among middle-aged celebrities; think Jamie Lee Curtis’s debut more than 10 years ago. Today, platinum hair is practically celebrated among those in pop culture, from trendsetters like Rihanna to the real deal, namely powerful stars,...

Age of Disruption: Boomers Take On Aging and Healthcare

YouAreUNLTD
Baby Boomers have left an indelible imprint upon everything from popular culture to science and technology, business and key issues such as women’s rights, sexism and civil rights. Now they are breaking down one of the last remaining obstacles in their path: aging. Loosely defined as those people born in the post-war period stretching from 1946 to 1964, Boomers comprise...

Passion on the Fly: The Life-Changing Power of Travel

Travels for older adults
Canadians swap “fly and fry” holidays for healthier pursuits Many Canadians in their teens and 20s travel as a rite of passage between finishing school and getting serious about career, family or both. Later in life, the motivation changes. Having been there and done that, mature globetrotters are moved to explore by a bigger purpose, whether it’s to learn, to...

Financial Health Opens the Door to Healthy Aging

Boomers are a generation of rule breakers, but there’s one front where Canadian Boomers toe the line: financial health. Yes, Boomers have a well-earned reputation for consumer spending, but Canadians are by nature a little cautious: We’re not thought of as big risk takers and high fliers. This prudent approach to life, combined with an investment industry that tends to...

The Great Debate: Pharmacy and the Well-Informed Patient

Professor Zubin Austin and Samier Kamar
Professor Zubin Austin and pharmacy student Samier Kamar tackle the realities of engaging (and disengaging) the new healthcare consumer. How do you deal with the well-informed patient: one that is smart, well-researched and comes to you with his or her own opinions and questions? Samier Kamar, 4th year PharmD student Faculty of Pharmacy, University of Toronto The well-informed patient is an asset to healthcare. It’s...

Behind the Scenes at the YouAreUNLTD Magazine Photo Shoot

American Gothic is one of the most iconic paintings of the 20th century and has been parodied numerous times. However, art director Linda Rapini saw an opportunity to do things differently for our inaugural issue's cover and paint a picture of YouAreUNLTD’s target audience – modern, vibrant Canadians who want to live well and age on their own terms in...

Selling with Passion

Advertising is everywhere. Whether we realize it or not, we are bombarded with thousands of brand messages every day – from the logo on our cereal box to TV ads during evening prime time. Most advertising lives within our blind spot, but every now and then something strikes a chord and we sit up and take notice. For decades, ad...

No Place Like Safe Home

Let’s Keep Moving – Safely, at Home Soon after turning 70, Marianne Buzza knew it was time to downsize. But it wasn’t about the size of the house. “I love to garden and had created a bit of a monster. We needed a smaller yard!” she says with a laugh. She and her husband, Wally, also wanted to live in the...

Heal Your Heart: Get a Good Night’s Sleep

When Rip Van Winkle took his dog for a walk one sunny autumn day, he had no idea he would drop into a deep sleep for 20 years. According to Washington Irving’s famous short story, the Dutch-American farmer – unlike many of us today – didn’t toss or turn and wasn’t bothered by unusual dreams or awakened by strange sounds....

Compression Wear: You’ve Never Rocked Socks Like These

From top-tier athletes to frequent fliers, compression wear keeps up the pressure to maximize health benefits The rising popularity of compression socks can be chalked up to a couple of factors. First, they work and have a proven track record that dates back to the Middle Ages. Second, they’ve evolved out of the medical-use realm and now appeal to a...